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Just a few facts on the power of online advertising and digital coupons, it's simply off the charts...
18 Billion Coupons were redeemed through mobile and tablet devices in 2015.
Juniper, mobile coupon usage 2016
82.1 million smartphone users redeemed mobile coupons in 2016.
130.1 million people will redeemed a coupon obtained from an app, mobile internet, QR code, or SMS on a tablet in 2017.
85% of consumers redeemed a mobile coupon in 2015.
Mobile coupons have a 25% redemption rate, compared to 1% or less for traditional coupons.
About 35 million Americans use coupon apps each month.
85% are more likely to buy something in-store if they receive a coupon on their mobile device while near a store (including 79% of 18-34 year-olds, 63% of 35+.)
77% of smartphone users say money-saving offers are why they use apps.
89% of consumers have conducted searches on a mobile device for coupons, 36% bought something in-store using a coupon found on a mobile device.
Grocery stores (41%), department stores (41%) and clothing stores (39%) are the most popular locations for mobile coupon redemptions.
75% of consumers expressed an interest in mobile coupons but only 10% have received one from a merchant.
Mercator Advisory Group
78% of smartphone users would like to receive instant coupons as they pass by an item in a store.
31% of consumers search for coupons on their devices while in-store.
65% of millennials access coupons via email on mobile devices.
55% of parents searched for a coupon through their mobile device, 38% of non-parents.